Street Style, Sesame Stree That Is

This concept just seems so random to me: give the best designers in the game a passport to Sesame Street and showcase them smiling and happy surrounded by a model in their creation and a puppet.  Why? No, really why?  Ok, so apparently it's Sesame Street's 40th anniversary.  But still, how does this come into play in the fashion industry?  Sure, it's cute and nostalgic to see these life size puppets once again but I don't think that's enough to make this a noteworthy editorial.